{"id":5814,"date":"2021-05-28T08:48:52","date_gmt":"2021-05-28T08:48:52","guid":{"rendered":"https:\/\/ad4screen.com\/livres-blancs\/remarketing\/"},"modified":"2021-08-27T15:52:36","modified_gmt":"2021-08-27T15:52:36","slug":"remarketing-en","status":"publish","type":"page","link":"https:\/\/ad4screen.com\/en\/livres-blancs\/retargeting%E2%80%8B","title":{"rendered":"Livre blanc Retargeting\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5814\" class=\"elementor elementor-5814 elementor-2148\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4868fc4 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4868fc4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:691,&quot;url&quot;:&quot;https:\\\/\\\/ad4screen.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/background-header.jpeg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea6b4da\" data-id=\"ea6b4da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2affd22 elementor-widget elementor-widget-heading\" data-id=\"2affd22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Retargeting\u200b<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-953e4ac elementor-widget elementor-widget-text-editor\" data-id=\"953e4ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFind out how remarketing can help you effectively convert your App holders\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6658487 elementor-section-items-stretch elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"6658487\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f5dc648\" data-id=\"6f5dc648\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a5292ea img-popup-asset elementor-widget elementor-widget-image\" data-id=\"2a5292ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/LB-Re\u0301tention-1.png\" class=\"attachment-large size-large wp-image-5010\" alt=\"\" srcset=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/LB-Re\u0301tention-1.png 600w, https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/LB-Re\u0301tention-1-300x300.png 300w, https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/LB-Re\u0301tention-1-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69dafaa elementor-widget elementor-widget-heading\" data-id=\"69dafaa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retargeting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9e1b2 elementor-widget elementor-widget-text-editor\" data-id=\"bc9e1b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many advertisers prioritize the acquisition of new users over the retention of existing ones. Yet acquiring a new customer costs 5 times more than retaining one? So make your customers want to stay with you! Download our white paper now!<\/p><p>\u00a0<\/p><p>On the program:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a038b9e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2a038b9e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Key figures of the mobile market<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What is retention?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to encourage retention on my mobile site or application?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f8a53 elementor-widget elementor-widget-text-editor\" data-id=\"e1f8a53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Note: today + 35% of advertisers&#8217; investments are for the benefit of retargeting.<\/p><p><br \/>Many levers such as Facebook Retargeting, Google Remarketing, other SATs (Self Attributed Network) such as Snapchat, TikTok, Pinterest also allow you to retarget your app carriers or visitors to your site.<\/p><p>\u00a0<\/p><p>Programmatic via DSP is also very efficient and complementary thanks to the very large inventory, in particular for in-app retargeting.<\/p><p>\u00a0<\/p><p>It is important to anticipate the work of users acquired naturally via your paid campaigns because the cost of re-engagement is exponential the more the mobile user is inactive.<\/p><p>\u00a0<\/p><p>\ud83d\ude80 Take stock!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7882c386\" data-id=\"7882c386\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2898d1d form-livre-blanc elementor-widget elementor-widget-shortcode\" data-id=\"2898d1d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 2539528,\n\t\t\t\t\t\t\t\tformId: \"faa31266-945b-4434-bf67-eca18b662458\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776241195000-5165586092\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776241195000-5165586092\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retargeting\u200b Find out how remarketing can help you effectively convert your App holders Retargeting Many advertisers prioritize the acquisition of new users over the retention of existing ones. Yet acquiring a new customer costs 5 times more than retaining one? So make your customers want to stay with you! Download our white paper now! \u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5569,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5814","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remarketing | reciblez vos porteurs d&#039;App et maximisez vos conversions !<\/title>\n<meta name=\"description\" content=\"De nombreux annonceurs privil\u00e9gient l\u2019acquisition de nouveaux utilisateurs \u00e0 la r\u00e9tention de ceux d\u00e9j\u00e0 existants . 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