{"id":6069,"date":"2020-12-08T14:10:43","date_gmt":"2020-12-08T14:10:43","guid":{"rendered":"https:\/\/ad4screen.com\/sdk\/"},"modified":"2021-08-26T13:58:11","modified_gmt":"2021-08-26T13:58:11","slug":"sdk","status":"publish","type":"post","link":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes","title":{"rendered":"Les diff\u00e9rences de comptabilisation entre SDK et plateformes"},"content":{"rendered":"<p>Mesurer son volume de porteurs d\u2019application peut rapidement s\u2019av\u00e9rer complexe.<\/p>\n<p>En effet, il existe\u00a0<strong>diff\u00e9rentes m\u00e9thodes de comptabilisation<\/strong>\u00a0entre les plateformes (iTunes Connect et Google play) et les SDK de tracking (Appsflyer, Adjust\u2026) ce qui peut entrainer des\u00a0<strong>\u00e9carts<\/strong>.<\/p>\n<h5 class=\"has-text-color\"><span style=\"color: #22b5b7;\"><strong>Les m\u00e9thodes de comptabilisation de porteurs d\u2019app par source<\/strong><\/span><\/h5>\n<p>D\u2019un c\u00f4t\u00e9\u00a0<strong>iTunes Connect<\/strong>\u00a0raisonne au\u00a0<strong>user<\/strong>\u00a0et plus particuli\u00e8rement au nouvel ID Apple en terme d\u2019installations. C\u2019est-\u00e0-dire que chaque nouvel ID Apple sera comptabilis\u00e9 comme une install mais une personne qui changera de t\u00e9l\u00e9phone (en conservant son ID Apple) ne sera pas recomptabilis\u00e9e.<\/p>\n<p>D\u2019un autre c\u00f4t\u00e9,\u00a0<strong>Google play<\/strong>\u00a0prend en compte les installations en fonction du\u00a0<strong>device<\/strong>. Les \u00ab\u00a0nouveaux t\u00e9l\u00e9chargements\u00a0\u00bb concernent les nouveaux devices uniquement tandis que \u00ab\u00a0tous les t\u00e9l\u00e9chargements\u00a0\u00bb prennent en compte les nouveaux devices ainsi que les r\u00e9installations de plus de 30 jours.<\/p>\n<p><strong>Appsflyer<\/strong>\u00a0(SDK d\u2019attribution) raisonne \u00e9galement au device et prend en compte les\u00a0<strong>nouveaux devices<\/strong>\u00a0ainsi que les\u00a0<strong>r\u00e9installations<\/strong>\u00a0de plus de 90 jours \u00e0 partir de la date d\u2019installation du SDK. Ce n\u2019est pas le cas d\u2019<strong>Adjust<\/strong>\u00a0qui passe ces r\u00e9installations en\u00a0<strong>r\u00e9attributions<\/strong>.<\/p>\n<p>Les m\u00e9thodes de comptabilisation n\u2019\u00e9tant donc pas les m\u00eames selon les plateformes, cela explique en grande partie les \u00e9carts de nombre de porteurs d\u2019app entre toutes ces sources d\u2019analyse.<\/p>\n<p>D\u00e8s lors\u00a0<strong>comment bien comptabiliser les installations<\/strong>\u00a0quand on sait que Google Play raisonne au device et Apple \u00e0 l\u2019individu\u00a0? Comment conna\u00eetre la volum\u00e9trie de porteurs d\u2019application si votre SDK d\u2019analytics n\u2019est int\u00e9gr\u00e9 que depuis 12 mois\u00a0?<\/p>\n<p>Autant de questions importantes et d\u00e9cisives \u00e0 prendre en compte pour votre business\u00a0!<\/p>\n<p>Plusieurs autres facteurs peuvent \u00e9galement justifier des d\u00e9calages.<\/p>\n<ul>\n<li>Les\u00a0<strong>SDK de tracking<\/strong>\u00a0(Appsflyer, Adjust\u2026) comptabilisent les t\u00e9l\u00e9chargements qui ont g\u00e9n\u00e9r\u00e9 au moins une premi\u00e8re ouverture l\u00e0 o\u00f9 Apple et Google comptabilisent l\u2019ensemble des profils ayant t\u00e9l\u00e9charg\u00e9 l\u2019application sur leur device.<\/li>\n<li>La proportion de\u00a0<strong>personnes qui changent de device<\/strong>\u00a0augmente avec le temps creusant l\u2019\u00e9cart sachant qu\u2019en moyenne un utilisateur change de device une fois tous les 18 mois<\/li>\n<\/ul>\n<ul>\n<li>De la m\u00eame mani\u00e8re si un user d\u00e9cide de\u00a0<strong>r\u00e9initialiser son IDFA ou GAID<\/strong>\u00a0(num\u00e9ro d\u2019identification unique du terminal crypt\u00e9) et ouvre \u00e0 nouveau l\u2019application, cela sera comptabilis\u00e9 comme un nouveau t\u00e9l\u00e9chargement du c\u00f4t\u00e9 des SDK de tracking \u00e0 l\u2019inverse d\u2019iTunes Connect et Google Play qui ne le comptabiliserons pas une nouvelle fois.<\/li>\n<li>La\u00a0<strong>fraude<\/strong>\u00a0est un sujet qui n\u2019est pas trait\u00e9 dans la comptabilisation des stores contrairement au SDK si l\u2019outil anti-fraude est activ\u00e9.<\/li>\n<li>La\u00a0<strong>fen\u00eatre d\u2019attribution<\/strong>\u00a0peut \u00eatre diff\u00e9rente entre le SDK de tracking et les plateformes d\u2019o\u00f9 la n\u00e9cessit\u00e9 de la faire co\u00efncider entre les deux.<\/li>\n<li>L\u2019<strong>attribution au last click<\/strong>\u00a0est diff\u00e9rente en fonction des sources. Il peut arriver qu\u2019un utilisateur clique sur une publicit\u00e9 Apple par exemple suite \u00e0 laquelle il installera l\u2019application mais ne l\u2019ouvrira pas tout de suite. Puis cet utilisateur va cliquer sur une publicit\u00e9 diff\u00e9rente et finalement ouvrir l\u2019application. Dans ce cas le SDK attribuera l\u2019installation au dernier clic alors qu\u2019Apple revendiquera l\u2019installation.<\/li>\n<li>Le\u00a0<strong>LAT<\/strong>\u00a0(Limited ad tracking) ou SPL, c\u2019est \u00e0 dire les utilisateurs ayant activ\u00e9 le suivi publicitaire limit\u00e9, ne sont pas comptabilis\u00e9s par les SDK. Pour donner un ordre d\u2019id\u00e9e, il est estim\u00e9 qu\u2019au moins 12% des utilisateurs iOS ont le LAT d\u2019activ\u00e9 sur leurs p\u00e9riph\u00e9riques.<\/li>\n<\/ul>\n<h5 class=\"has-text-color\"><span style=\"color: #22b5b7;\"><strong>Pourquoi les actions medias renforcent la perturbation du mod\u00e8le ?<\/strong><\/span><\/h5>\n<p>Le\u00a0<strong>media<\/strong>\u00a0contribue \u00e0 g\u00e9n\u00e9rer des\u00a0<strong>installations<\/strong>\u00a0mais \u00e9galement des\u00a0<strong>r\u00e9installations<\/strong>\u00a0d\u2019app. Par exemple via les m\u00e9thodes Lookalike sur Facebook qui sont bas\u00e9es sur les users. Dans ce cas il y a une forte probabilit\u00e9 que le ciblage identifie des porteurs de l\u2019app inactifs depuis longtemps et\/ou ayant d\u00e9sinstall\u00e9 l\u2019application. C\u2019est le m\u00eame principe sur Apple\u00a0; 30% \u00e0 60% des installations g\u00e9n\u00e9r\u00e9es via Apple Search Ads sont des r\u00e9installations d\u2019un user ayant chang\u00e9 de device et \/ou supprim\u00e9 l\u2019app selon Apple.<\/p>\n<h5 class=\"has-text-color\"><span style=\"color: #22b5b7;\"><strong>Comment piloter au mieux les campagnes et minimiser ces \u00e9carts ?<\/strong><\/span><\/h5>\n<p>Les nombreux facteurs et variables \u00e9voqu\u00e9s, combin\u00e9s ensemble cr\u00e9ent des \u00e9carts importants.<br \/>\nEn effet, les m\u00e9thodes de calculs sont si diff\u00e9rentes d\u2019une plateforme \u00e0 une autre qu\u2019il est insens\u00e9 de les comparer. Nous recommandons donc plut\u00f4t d\u2019utiliser ces deux syst\u00e8mes \u00e0 des fins diff\u00e9rentes.<\/p>\n<p>Ainsi, il faut\u00a0<strong>adapter la m\u00e9thode de comptabilisation<\/strong>\u00a0en fonction du\u00a0<strong>type de besoin<\/strong>.<\/p>\n<p>Le\u00a0<strong>pilotage<\/strong>\u00a0media et op\u00e9rationnel, doit \u00eatre suivi sur le\u00a0<strong>SDK de tracking<\/strong>\u00a0qui permet de piloter au quotidien les investissements. En parall\u00e8le, il est important de se pr\u00e9munir de l\u2019<strong>outil anti-fraude<\/strong>\u00a0propos\u00e9 directement par le SDK d\u2019attribution pour une gestion affin\u00e9e de la fraude et une restitution pr\u00e9cise de la data.<\/p>\n<p>Pour la partie\u00a0<strong>reporting interne et suivi<\/strong>\u00a0de l\u2019\u00e9volution des apps dans la dur\u00e9e, il est pr\u00e9f\u00e9rable de choisir une\u00a0<strong>source de donn\u00e9es stable<\/strong>\u00a0dans le temps,\u00a0<strong>homog\u00e8ne<\/strong>\u00a0et qui reste\u00a0<strong>comparable<\/strong>\u00a0entre les OS.<br \/>\nNotre recommandation est alors de choisir entre le SDK, Google Analytics \u2013 ou \u00e9quivalent \u2013 ou une solution de push.<br \/>\nUne fois cette source d\u00e9termin\u00e9e, il faut d\u00e8s lors\u00a0<strong>ne plus comparer les donn\u00e9es entre elles<\/strong>.<\/p>\n<h5 class=\"has-text-color\"><span style=\"color: #22b5b7;\"><strong>Pourquoi faire appel \u00e0 Ad4Screen ?<\/strong><\/span><\/h5>\n<p>Nos\u00a0<strong>experts Ad4screen<\/strong>\u00a0mettent \u00e0 votre service leur expertise sur le sujet et sont directement en relation avec les plateformes et SDK de tracking afin de minimiser le taux de d\u00e9perdition. Nous mettons en place des ajustements, au sein des campagnes elles-m\u00eames et sur les diff\u00e9rentes plateformes pour minimiser ces \u00e9carts. Le but \u00e9tant d\u2019assurer le meilleur suivi possible des performances et r\u00e9pondre aux mieux aux objectifs fix\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mesurer son volume de porteurs d\u2019application peut rapidement s\u2019av\u00e9rer complexe.<\/p>\n","protected":false},"author":1,"featured_media":5068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,76],"tags":[],"class_list":["post-6069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraude-en","category-sdk-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SDK de tracking Vs Plateforme : les diff\u00e9rences de comptabilisation<\/title>\n<meta name=\"description\" content=\"SDK de tracking vs plateformes : quelles sont les diff\u00e9rences dans leurs m\u00e9thodes de comptabilisation ? D&#039;o\u00f9 proviennent les \u00e9carts ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SDK de tracking Vs Plateforme : les diff\u00e9rences de comptabilisation\" \/>\n<meta property=\"og:description\" content=\"SDK de tracking vs plateformes : quelles sont les diff\u00e9rences dans leurs m\u00e9thodes de comptabilisation ? D&#039;o\u00f9 proviennent les \u00e9carts ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes\" \/>\n<meta property=\"og:site_name\" content=\"Ad4screen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AD4SCREEN\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T14:10:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-26T13:58:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/1536x768-SDK.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"preprod\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Ad4Screen\" \/>\n<meta name=\"twitter:site\" content=\"@Ad4Screen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"preprod\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#article\",\"isPartOf\":{\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes\"},\"author\":{\"name\":\"preprod\",\"@id\":\"https:\/\/ad4screen.com\/#\/schema\/person\/2aea697cef9d52b99135474b7a5d63ea\"},\"headline\":\"Les diff\u00e9rences de comptabilisation entre SDK et plateformes\",\"datePublished\":\"2020-12-08T14:10:43+00:00\",\"dateModified\":\"2021-08-26T13:58:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes\"},\"wordCount\":1022,\"publisher\":{\"@id\":\"https:\/\/ad4screen.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/1536x768-SDK.jpeg\",\"articleSection\":[\"fraude\",\"SDK\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes\",\"url\":\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes\",\"name\":\"SDK de tracking Vs Plateforme : les diff\u00e9rences de comptabilisation\",\"isPartOf\":{\"@id\":\"https:\/\/ad4screen.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/1536x768-SDK.jpeg\",\"datePublished\":\"2020-12-08T14:10:43+00:00\",\"dateModified\":\"2021-08-26T13:58:11+00:00\",\"description\":\"SDK de tracking vs plateformes : quelles sont les diff\u00e9rences dans leurs m\u00e9thodes de comptabilisation ? D'o\u00f9 proviennent les \u00e9carts ?\",\"breadcrumb\":{\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#primaryimage\",\"url\":\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/1536x768-SDK.jpeg\",\"contentUrl\":\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/1536x768-SDK.jpeg\",\"width\":1536,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/ad4screen.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les diff\u00e9rences de comptabilisation entre SDK et plateformes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ad4screen.com\/#website\",\"url\":\"https:\/\/ad4screen.com\/\",\"name\":\"Ad4screen\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ad4screen.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ad4screen.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ad4screen.com\/#organization\",\"name\":\"Ad4screen\",\"url\":\"https:\/\/ad4screen.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ad4screen.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/cropped-favicon-1.png\",\"contentUrl\":\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/cropped-favicon-1.png\",\"width\":512,\"height\":512,\"caption\":\"Ad4screen\"},\"image\":{\"@id\":\"https:\/\/ad4screen.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AD4SCREEN\",\"https:\/\/x.com\/Ad4Screen\",\"https:\/\/www.linkedin.com\/company\/ad4screen\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ad4screen.com\/#\/schema\/person\/2aea697cef9d52b99135474b7a5d63ea\",\"name\":\"preprod\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ad4screen.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/849c10b3d29f319a72e9031ece75bc93?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/849c10b3d29f319a72e9031ece75bc93?s=96&d=mm&r=g\",\"caption\":\"preprod\"},\"sameAs\":[\"https:\/\/ad4screen.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SDK de tracking Vs Plateforme : les diff\u00e9rences de comptabilisation","description":"SDK de tracking vs plateformes : quelles sont les diff\u00e9rences dans leurs m\u00e9thodes de comptabilisation ? D'o\u00f9 proviennent les \u00e9carts ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes\/","og_locale":"en_US","og_type":"article","og_title":"SDK de tracking Vs Plateforme : les diff\u00e9rences de comptabilisation","og_description":"SDK de tracking vs plateformes : quelles sont les diff\u00e9rences dans leurs m\u00e9thodes de comptabilisation ? D'o\u00f9 proviennent les \u00e9carts ?","og_url":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes","og_site_name":"Ad4screen","article_publisher":"https:\/\/www.facebook.com\/AD4SCREEN","article_published_time":"2020-12-08T14:10:43+00:00","article_modified_time":"2021-08-26T13:58:11+00:00","og_image":[{"width":1536,"height":768,"url":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/1536x768-SDK.jpeg","type":"image\/jpeg"}],"author":"preprod","twitter_card":"summary_large_image","twitter_creator":"@Ad4Screen","twitter_site":"@Ad4Screen","twitter_misc":{"Written by":"preprod","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#article","isPartOf":{"@id":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes"},"author":{"name":"preprod","@id":"https:\/\/ad4screen.com\/#\/schema\/person\/2aea697cef9d52b99135474b7a5d63ea"},"headline":"Les diff\u00e9rences de comptabilisation entre SDK et plateformes","datePublished":"2020-12-08T14:10:43+00:00","dateModified":"2021-08-26T13:58:11+00:00","mainEntityOfPage":{"@id":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes"},"wordCount":1022,"publisher":{"@id":"https:\/\/ad4screen.com\/#organization"},"image":{"@id":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#primaryimage"},"thumbnailUrl":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/1536x768-SDK.jpeg","articleSection":["fraude","SDK"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes","url":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes","name":"SDK de tracking Vs Plateforme : les diff\u00e9rences de comptabilisation","isPartOf":{"@id":"https:\/\/ad4screen.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#primaryimage"},"image":{"@id":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#primaryimage"},"thumbnailUrl":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/1536x768-SDK.jpeg","datePublished":"2020-12-08T14:10:43+00:00","dateModified":"2021-08-26T13:58:11+00:00","description":"SDK de tracking vs plateformes : quelles sont les diff\u00e9rences dans leurs m\u00e9thodes de comptabilisation ? D'o\u00f9 proviennent les \u00e9carts ?","breadcrumb":{"@id":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#primaryimage","url":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/1536x768-SDK.jpeg","contentUrl":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/1536x768-SDK.jpeg","width":1536,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/ad4screen.com\/en\/blog\/les-diff%C3%A9rences-de-comptabilisation-entre-sdk-et-plateformes#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/ad4screen.com\/en\/"},{"@type":"ListItem","position":2,"name":"Les diff\u00e9rences de comptabilisation entre SDK et plateformes"}]},{"@type":"WebSite","@id":"https:\/\/ad4screen.com\/#website","url":"https:\/\/ad4screen.com\/","name":"Ad4screen","description":"","publisher":{"@id":"https:\/\/ad4screen.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ad4screen.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ad4screen.com\/#organization","name":"Ad4screen","url":"https:\/\/ad4screen.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ad4screen.com\/#\/schema\/logo\/image\/","url":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/cropped-favicon-1.png","contentUrl":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/cropped-favicon-1.png","width":512,"height":512,"caption":"Ad4screen"},"image":{"@id":"https:\/\/ad4screen.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AD4SCREEN","https:\/\/x.com\/Ad4Screen","https:\/\/www.linkedin.com\/company\/ad4screen"]},{"@type":"Person","@id":"https:\/\/ad4screen.com\/#\/schema\/person\/2aea697cef9d52b99135474b7a5d63ea","name":"preprod","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ad4screen.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/849c10b3d29f319a72e9031ece75bc93?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/849c10b3d29f319a72e9031ece75bc93?s=96&d=mm&r=g","caption":"preprod"},"sameAs":["https:\/\/ad4screen.com"]}]}},"_links":{"self":[{"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/posts\/6069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/comments?post=6069"}],"version-history":[{"count":1,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/posts\/6069\/revisions"}],"predecessor-version":[{"id":6070,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/posts\/6069\/revisions\/6070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/media\/5068"}],"wp:attachment":[{"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/media?parent=6069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/categories?post=6069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/tags?post=6069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}