{"id":6088,"date":"2021-07-01T14:46:26","date_gmt":"2021-07-01T14:46:26","guid":{"rendered":"https:\/\/ad4screen.com\/aso\/"},"modified":"2021-08-26T13:59:56","modified_gmt":"2021-08-26T13:59:56","slug":"aso","status":"publish","type":"post","link":"https:\/\/ad4screen.com\/en\/blog\/aso\/lmdd\/replay","title":{"rendered":"App Store Optimisation : Augmentez vos t\u00e9l\u00e9chargements organiques !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6088\" class=\"elementor elementor-6088 elementor-4010\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50ab899c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50ab899c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b620cc\" data-id=\"5b620cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-272c1ae8 elementor-widget elementor-widget-text-editor\" data-id=\"272c1ae8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A l\u2019occasion des Matin\u00e9es du Digital, nous avons re\u00e7u Aur\u00e9lie Chartier, responsable SEA, SEO et ASO chez la Fran\u00e7aise des Jeux sur les apps ParionsSport, Simon Thillay, Head of ASO chez AppTweak \u2013 outil ASO \u2013 et Pablo Belmonte, business developer chez Ad4Screen pour \u00e9changer sur le sujet de l\u2019App Store Optimization.<\/p><p>L\u2019ASO est une strat\u00e9gie de r\u00e9f\u00e9rencement visant \u00e0 maximiser la visibilit\u00e9 d\u2019une application mobile afin qu\u2019elle apparaisse dans les top r\u00e9sultats lors d\u2019une recherche par mots-cl\u00e9s. L\u2019objectif est de rendre l\u2019application plus visible afin d\u2019accro\u00eetre le nombre de t\u00e9l\u00e9chargements organiques.<\/p><p>Certains annonceurs ont tendance \u00e0 n\u00e9gliger l\u2019ASO au profit de l\u2019acquisition payante. Or celui-ci constitue la \u00ab\u00a0vitrine\u00a0\u00bb et le \u00ab\u00a0socle\u00a0\u00bb de l\u2019application. C\u2019est pourquoi nous recommandons toujours \u00e0 nos clients de travailler en amont leur ASO avant de mettre en place des campagnes d\u2019acquisition payantes.\u00a0<\/p><p><script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"2539528\",\n\tformId: \"7146c611-6d33-4d42-b719-a6f1744d900b\"\n});\n<\/script><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4519ed1 elementor-widget elementor-widget-text-editor\" data-id=\"4519ed1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><span style=\"color: #33cccc;\"><a style=\"color: #33cccc; text-decoration: underline;\" href=\"https:\/\/ad4screen.com\/livres-blancs\/livre-app-store-seo\">Demandez le livre blanc sur l\u2019ASO pour augmenter les t\u00e9l\u00e9chargements organiques de votre application sur Google Play, l\u2019App Store et l\u2019App Gallery (Huawei)<\/a><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a98b305 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a98b305\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a551f\" data-id=\"50a551f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f01c1e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9f01c1e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">TELECHARGER LE LIVRE BLANC<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75959bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75959bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1396c2\" data-id=\"b1396c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b44df9 elementor-widget elementor-widget-text-editor\" data-id=\"0b44df9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><br \/>Comment r\u00e9aliser un audit de son ASO\u00a0?<\/strong><\/p><p>L\u2019audit de la page app store a pour objectif de comprendre les performances globales de la page et d\u2019en identifier les forces et faiblesses afin de faciliter par la suite la prise de d\u00e9cision et les actions et optimisations \u00e0 mettre en place.<\/p><p>Les principaux \u00e9l\u00e9ments \u00e0 consid\u00e9rer :<\/p><ul><li>Le volume et les sources de t\u00e9l\u00e9chargements qui d\u00e9terminent le rang dans les classements du store et qui impactent la probabilit\u00e9 d\u2019appara\u00eetre dans les premi\u00e8res positions des r\u00e9sultats de recherche<\/li><li>L\u2019usage et la performance de mots cl\u00e9s,\u00a0incontournables pour l\u2019indexation et le ranking de l\u2019app dans les r\u00e9sultats de recherche du store (sans oublier les expressions qui d\u00e9coulent des mots cl\u00e9s simples)<\/li><li>L\u2019efficacit\u00e9 des visuels qui reste essentielle pour la conversion\u00a0des vues de votre page en t\u00e9l\u00e9chargements<\/li><li>Les notes &amp; avis utilisateurs, bel enjeu surtout quand on sait que 79% des utilisateurs iOS consultent la note d\u2019une app avant de la t\u00e9l\u00e9charger !<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"2539528\",\n\tformId: \"7146c611-6d33-4d42-b719-a6f1744d900b\"\n});\n<\/script><\/li><\/ul><p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><span style=\"color: #33cccc;\"><br \/><a style=\"color: #33cccc; text-decoration: underline;\" href=\"https:\/\/ad4screen.com\/contact\/\">Contactez l\u2019\u00e9quipe technique pour mettre en place une strat\u00e9gie de push notation efficace !<\/a><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a98c48e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a98c48e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-450e4cf\" data-id=\"450e4cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20e95bc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"20e95bc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTEZ-NOUS<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a93c74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a93c74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bc6cdd\" data-id=\"7bc6cdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8acc977 elementor-widget elementor-widget-text-editor\" data-id=\"8acc977\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><br \/>L\u2019ASO chez FDJ \u2013 Strat\u00e9gie et r\u00e9sultats <\/strong><\/p><p>Le secteur des paris sportif est un secteur particuli\u00e8rement concurrentiel.<br \/>L\u2019un des objectifs de ParionsSport est donc d\u2019occuper la meilleure position sur les stores et mots cl\u00e9s relatifs au sport pour ses 2 applications\u00a0; En ligne et Point de vente. Pour y parvenir, Aur\u00e9lie a fait appel \u00e0 Ad4Screen pour l\u2019optimisation de sa strat\u00e9gie ASO.<\/p><p>Pour ce faire, une s\u00e9rie d\u2019analyses a \u00e9t\u00e9 faite via des outils internes et externes tels qu\u2019Apptweak afin de ressentir les points forts et faiblesses des deux applications sur chacun des stores.<\/p><p>Cette analyse a permis \u00e0 ParionsSport d\u2019identifier ses axes d\u2019am\u00e9lioration et de d\u00e9finir une s\u00e9rie d\u2019optimisation au niveau des m\u00e9tadonn\u00e9es, assets graphiques, t\u00e9l\u00e9chargements et avis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f51a5 elementor-widget elementor-widget-text-editor\" data-id=\"72f51a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><span style=\"color: #33cccc;\"><a style=\"color: #33cccc; text-decoration: underline;\" href=\"https:\/\/ad4screen.com\/audit-gratuit\/\">Prenez contact avec nos experts et demandez un audit gratuit de votre r\u00e9f\u00e9rencement sur les stores (ASO)<\/a><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30e79da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30e79da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42e17ee\" data-id=\"42e17ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bff05f9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bff05f9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER UN AUDIT GRATUIT<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4ba4ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4ba4ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a78acf\" data-id=\"9a78acf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9668490 elementor-widget elementor-widget-text-editor\" data-id=\"9668490\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><br \/>Quelles sont vos recommandations\u00a0? <\/strong><\/p><ul><li>Utiliser tous les caract\u00e8res disponibles au niveau des titres, sous-titres, mots cl\u00e9s et descriptions<\/li><li>Adapter le contenu \u00e0 chacun des stores (iOS \u2260 Android \u2260 Huawei)<\/li><li>Mettre en place une strat\u00e9gie de r\u00e9ponse aux avis<\/li><li>Utiliser la pop-up syst\u00e8me afin d\u2019inciter les utilisateurs satisfaits \u00e0 noter l\u2019application (push notation in-app)<\/li><li>Mettre en place une vid\u00e9o app preview et encapsuler les screenshots dans un smartphone<\/li><li>Renouveler r\u00e9guli\u00e8rement les \u00e9l\u00e9ments cr\u00e9atifs et ne pas surcharger les visuels<\/li><li>R\u00e9aliser des A\/B test (cr\u00e9as, description, logo, page produit\u2026)<\/li><li>Avoir acc\u00e8s aux bons outils et s\u2019entourer des bons partenaires pour l\u2019audit de votre ASO et surtout monitorer les r\u00e9sultats en prenant en compte la visibilit\u00e9 des modifications effectu\u00e9es<\/li><\/ul><p><script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"2539528\",\n\tformId: \"7146c611-6d33-4d42-b719-a6f1744d900b\"\n});\n<\/script><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed1115f elementor-widget elementor-widget-text-editor\" data-id=\"ed1115f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><span style=\"color: #33cccc;\"><a style=\"color: #33cccc; text-decoration: underline;\" href=\"https:\/\/ad4screen.com\/livres-blancs\/livre-asset-des-stores\">Retrouvez notre livre blanc sur les assets cr\u00e9atifs autour de l\u2019ASO<\/a><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96fd223 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96fd223\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0986048\" data-id=\"0986048\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ee4078 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5ee4078\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">TELECHARGER LE LIVRE BLANC<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee26a02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee26a02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d43cd7a\" data-id=\"d43cd7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53a48ac elementor-widget elementor-widget-text-editor\" data-id=\"53a48ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><br \/>Quels seront les impacts d\u2019iOS 15 sur l\u2019ASO ? <\/strong><\/p><p>Apple a r\u00e9cemment d\u00e9voil\u00e9 certaines nouveaut\u00e9s qui devraient arriver avec iOS 15 et qui auront un impact sur l\u2019ASO.<\/p><p>3 grandes nouveaut\u00e9s sont pr\u00e9vues\u00a0:<\/p><ul><li>Custom product pages\u00a0: jusqu\u2019\u00e0 35 pages produits personnalis\u00e9es seront disponibles, chaque page ayant un URL unique permettant d\u2019optimiser la page en fonction de l\u2019user<\/li><li>A\/B test\u00a0: comme sur Google Play, l\u2019A\/B testing sera disponible pour le logo, les screenshots et app previews (pour un maximum de 3 sets au total)<\/li><li>Event cards\u00a0: les d\u00e9veloppeurs pourront communiquer sur les events in-app<\/li><\/ul><p><span style=\"color: #33cccc;\"><br \/>Retrouvez l\u2019\u00e9change complet avec les recommandations d\u00e9taill\u00e9es de Simon, Aur\u00e9lie et Pablo pour am\u00e9liorer votre ASO en demandant ci-dessous <span style=\"text-decoration: underline;\">le replay de la session <em>App Store Optimisation : augmentez vos t\u00e9l\u00e9chargements organiques !\u00a0<\/em><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4110c35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4110c35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49fa4da\" data-id=\"49fa4da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41c3729 form-livre-blanc elementor-widget elementor-widget-shortcode\" data-id=\"41c3729\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 2539528,\n\t\t\t\t\t\t\t\tformId: \"7146c611-6d33-4d42-b719-a6f1744d900b\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776241070000-9252291791\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776241070000-9252291791\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019ASO est une strat\u00e9gie de r\u00e9f\u00e9rencement visant \u00e0 maximiser la visibilit\u00e9 d\u2019une application&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,80],"tags":[],"class_list":["post-6088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aso-en","category-lmdd-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASO : Augmentez vos t\u00e9l\u00e9chargements organiques !<\/title>\n<meta name=\"description\" content=\"Comment r\u00e9aliser un audit de son App Store Optimisation ? 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