{"id":6092,"date":"2021-07-12T10:20:10","date_gmt":"2021-07-12T10:20:10","guid":{"rendered":"https:\/\/ad4screen.com\/ios-15\/"},"modified":"2021-08-26T14:00:15","modified_gmt":"2021-08-26T14:00:15","slug":"ios-15","status":"publish","type":"post","link":"https:\/\/ad4screen.com\/en\/blog\/ios15","title":{"rendered":"iOS 15 : Quels sont les changements \u00e0 venir concernant l\u2019ASO ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6092\" class=\"elementor elementor-6092 elementor-4275\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50ab899c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50ab899c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b620cc\" data-id=\"5b620cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-272c1ae8 elementor-widget elementor-widget-text-editor\" data-id=\"272c1ae8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Qu\u2019est-ce que l\u2019ASO\u00a0? Quels en sont les enjeux\u00a0? <\/strong><\/p><p>L\u2019App Store Optimisation est l\u2019\u00e9quivalent du SEO, sur les app stores. C\u2019est une strat\u00e9gie de r\u00e9f\u00e9rencement visant \u00e0 maximiser la visibilit\u00e9 d\u2019une application mobile afin qu\u2019elle apparaisse dans les tops r\u00e9sultats lors d\u2019une recherche par mots cl\u00e9s. L\u2019objectif \u00e9tant d\u2019accro\u00eetre le nombre de t\u00e9l\u00e9chargements organiques de l\u2019application.<\/p><p>Pour mener une strat\u00e9gie app marketing efficace, il est indispensable de prioriser les \u00e9tapes en commen\u00e7ant par b\u00e2tir des socles performants via la partie r\u00e9f\u00e9rencement dans les stores applicatifs. Il est important d\u2019ensuite \u00e9quiper ses clients et prospects &#8211; qui constituent l\u2019audience la plus affinitaire et \u00e9conomique &#8211; avec vos leviers internes.<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/ad4screen.com\/livres-blancs\/livre-animation-client\u200b\"><span style=\"text-decoration: underline;\"><span style=\"color: #33cccc; text-decoration: underline;\">Demandez notre livre blanc sp\u00e9cialement con\u00e7u pour animer vos prospects et clients\u00a0!<\/span><\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-187d99b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"187d99b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f081b4e\" data-id=\"f081b4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c98550 elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6c98550\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/livres-blancs\/livre-animation-client\u200b\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">TELECHARGER LE LIVRE BLANC<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39a891a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39a891a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c423f2d\" data-id=\"c423f2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7441ad1 elementor-widget elementor-widget-text-editor\" data-id=\"7441ad1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>C\u2019est ensuite le bon moment pour recruter des utilisateurs suppl\u00e9mentaires via des campagnes de media payants en passant par diff\u00e9rents leviers tels que du display, du social media, de la vid\u00e9o performance, du programmatique\u2026<\/p><p>En parall\u00e8le, il faut veiller \u00e0 travailler la r\u00e9tention afin de maintenir un taux d\u2019usage \u00e9lev\u00e9 via de l\u2019app retargeting, de l\u2019e-crm et des strat\u00e9gies de push notification.<\/p><p style=\"text-align: center;\"><a href=\"http:\/\/ad4screen.com\/livres-blancs\/livre-acquisition\u200b\" data-wplink-edit=\"true\"><span style=\"text-decoration: underline;\"><span style=\"color: #33cccc; text-decoration: underline;\">Faites le point sur votre strat\u00e9gie UA avec notre livre blanc acquisition !<\/span><\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edabceb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edabceb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfb9730\" data-id=\"cfb9730\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f01c56d elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f01c56d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/ad4screen.com\/livres-blancs\/livre-acquisition\u200b\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">TELECHARGER LE LIVRE BLANC<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0b8f54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0b8f54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e98cc47\" data-id=\"e98cc47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f00aab elementor-widget elementor-widget-text-editor\" data-id=\"5f00aab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tout l\u2019enjeux autour de l\u2019ASO est ainsi de gagner en visibilit\u00e9, am\u00e9liorer son r\u00e9f\u00e9rencement et son ranking sur les diff\u00e9rents stores pour maximiser son taux de visite en t\u00e9l\u00e9chargement.<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/ad4screen.com\/blog\/aso\/lmdd\/replay\"><span style=\"text-decoration: underline;\"><span style=\"color: #33cccc; text-decoration: underline;\">Retrouvez le replay de la session sur l\u2019ASO lors des matin\u00e9es du digital avec les t\u00e9moignages d\u2019Aur\u00e9lie Chartier de FDJ et Simon Thillay d\u2019Apptweak <\/span><\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2e2f37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2e2f37\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10efe02\" data-id=\"10efe02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b5d9cb elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9b5d9cb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/blog\/aso\/lmdd\/replay\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER LE REPLAY<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45dd2b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45dd2b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f494d2a\" data-id=\"f494d2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ba3547 elementor-widget elementor-widget-text-editor\" data-id=\"8ba3547\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>iOS 15\u00a0: Quels changements \u00e0 venir\u00a0?<\/strong><\/p><p>Le 7 juin 2021, lors de la WWDC 2021, Apple a annonc\u00e9 la sortie prochaine d\u2019iOS 15 qui aura plusieurs impacts sur l\u2019ASO.<\/p><p>En avril 2021, la sortie d\u2019iOS 14.5 avait d\u00e9j\u00e0 chamboul\u00e9 l\u2019\u00e9cosyst\u00e8me mobile affectant de nombreux acteurs\u00a0; annonceurs, publishers, outils d\u2019attribution etc. Depuis cette mise \u00e0 jour, chaque application se doit de demander l\u2019autorisation aux utilisateurs afin d\u2019obtenir leurs IDFA via un pop-up syst\u00e8me. Cela a drastiquement r\u00e9duit le taux d\u2019opt-in passant de 80% \u00e0 environ 40% en moyenne chez les clients Ad4Screen. Ces derniers sont ainsi accompagn\u00e9s afin de mettre en place des A\/B test et augmenter ce taux. Pour continuer \u00e0 suivre la data, Apple a mis \u00e0 jour sa propre plateforme d\u2019attribution mobile, le SkAdNetwork, d\u00e9sormais utilis\u00e9 par la majorit\u00e9 des MMP. En parall\u00e8le, ces solutions d\u2019attribution d\u00e9veloppent de nouveaux mod\u00e8les pour pallier les \u00e9carts de data constat\u00e9s entre opt-in et opt-out.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c86dfe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c86dfe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40afcde\" data-id=\"40afcde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b52af elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"63b52af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER LE KIT iOS 14<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa1bd43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa1bd43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d23a549\" data-id=\"d23a549\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64c7ce3 elementor-widget elementor-widget-text-editor\" data-id=\"64c7ce3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les derni\u00e8res annonces d\u2019Apple laissent donc pr\u00e9sager de nouveaux changements dans l\u2019univers du mobile. Parmi elles, la possibilit\u00e9 de r\u00e9aliser des A\/B test sur l\u2019App Store comme sur Google Play ainsi que d\u2019int\u00e9grer des \u00e9v\u00e8nements in-app, les screenshots seront d\u00e9sormais visibles uniquement pour les applications non install\u00e9es dans les r\u00e9sultats de recherche etc\u2026<\/p><p><strong>Les principaux changements \u00e0 retenir\u00a0:<\/strong><\/p><ul><li>A\/B test\u00a0: Comme sur Google Play, l\u2019A\/B testing sera disponible pour le logo, les screenshots et la video app preview<\/li><li>Custom Product pages\u00a0: Jusqu\u2019\u00e0 35 pages produits personnalis\u00e9es seront disponibles. Chaque page aura son URL unique permettant d\u2019optimiser la page en fonction de l\u2019user et du web referrer<\/li><li>Event cards\u00a0: Les d\u00e9veloppeurs pourront communiquer sur les events in-app (tr\u00e8s utilis\u00e9s dans le gaming notamment). Ces derniers seront visibles sur la page produit de l\u2019app et dans l\u2019app store search et le browse<\/li><\/ul><p>Cette mise \u00e0 jour comprendra donc plusieurs nouveaux changements qui auront davantage un impact sur l\u2019ASO plut\u00f4t que sur les campagnes publicitaires mobiles comme ce f\u00fbt le cas avec la MAJ iOS 14.5. Cette nouvelle version sera disponible cet automne. <br \/>N\u00e9anmoins, quelques zones floues et questions subsistent auxquels Apple n\u2019a pas encore r\u00e9pondu, donc affaire \u00e0 suivre\u2026<\/p><p>D\u2019ici l\u00e0, pas de panique\u00a0! Une session exclusivement d\u00e9di\u00e9e \u00e0 iOS 15\u00a0est pr\u00e9vue \u00e0 la rentr\u00e9e\u00a0!\u00a0\ud83d\ude09<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/ad4screen.com\/contact\/\"><span style=\"text-decoration: underline;\"><span style=\"color: #33cccc; text-decoration: underline;\">En attendant, demandez d\u00e8s maintenant un point sur iOS 15 !<\/span><\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5058ada elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5058ada\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cecda40\" data-id=\"cecda40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37525d5 elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"37525d5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTEZ-NOUS <\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bac71e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bac71e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-339043c\" data-id=\"339043c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-957c7dd elementor-widget elementor-widget-text-editor\" data-id=\"957c7dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><em>Sources\u00a0; Apple, Apptweak, iMore, objectifssmartphone, Phiture<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le 7 juin 2021, lors de la WWDC 2021, Apple a annonc\u00e9 la sortie prochaine d\u2019iOS 15&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,81],"tags":[],"class_list":["post-6092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aso-en","category-ios15-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>iOS 15 : Quels sont les changements \u00e0 venir concernant l\u2019ASO ?<\/title>\n<meta name=\"description\" content=\"iOS 15 : Date de sortie, changements pr\u00e9vus, impacts sur l&#039;ASO... 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