{"id":6096,"date":"2021-07-20T09:55:30","date_gmt":"2021-07-20T09:55:30","guid":{"rendered":"https:\/\/ad4screen.com\/tendances\/"},"modified":"2021-08-26T14:00:42","modified_gmt":"2021-08-26T14:00:42","slug":"tendances","status":"publish","type":"post","link":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay","title":{"rendered":"Tendances \u00e0 suivre 2021 : Social Ads &#038; Audio Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6096\" class=\"elementor elementor-6096 elementor-4375\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50ab899c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50ab899c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b620cc\" data-id=\"5b620cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-272c1ae8 elementor-widget elementor-widget-text-editor\" data-id=\"272c1ae8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lors des matin\u00e9es du digital, nous avons re\u00e7u Alexis Gabillet, directeur de client\u00e8le chez Snapchat et Emilie Proyart VP Advertising sales chez Deezer pour \u00e9changer sur les tendances \u00e0 suivre en 2021.<\/p><p>Snapchat est aujourd\u2019hui la 4<sup>\u00e8me<\/sup> plateforme la plus utilis\u00e9e en France avec 500 millions d\u2019utilisateurs actifs mensuels. La plateforme a aujourd\u2019hui beaucoup \u00e9volu\u00e9 afin de rester en ad\u00e9quation avec les usages des utilisateurs. Elle contient aujourd\u2019hui 5 cat\u00e9gories\u00a0; carte, chat, appareil photo, stories et spotlight.<\/p><p>La plateforme est aujourd\u2019hui particuli\u00e8rement int\u00e9ressante pour les annonceurs quand on sait que 44% des Snapchatters font des achats sur mobile au moins une fois par mois en France. L\u2019avantage de la publicit\u00e9 sur Snapchat est que 100% des formats sont en plein \u00e9cran, offrant une visibilit\u00e9 maximum \u00e0 la marque. On constate aussi que 70% des snaps et des publicit\u00e9s contiennent du son contrairement \u00e0 la majorit\u00e9 des contenus diffus\u00e9s sur les autres plateformes.<\/p><p>La plateforme a r\u00e9cemment d\u00e9velopp\u00e9 de nouveaux formats publicitaires et en compte d\u00e9sormais 4 principaux\u00a0;\u00a0<\/p><ul><li>Format avec catalogue produit qui permet de cr\u00e9er des publicit\u00e9s diff\u00e9rentes pouss\u00e9es selon l\u2019historique de l\u2019utilisateur<\/li><li>Format collection ads mettant en avant 5 produits<\/li><li>Format story ads, unique \u00e0 Snapchat<\/li><li>Format plein \u00e9cran avec redirection vers un site mobile ou une app <br \/><br \/><\/li><\/ul><p>Petit plus\u00a0; l\u2019application a \u00e9galement optimis\u00e9 son onglet appareil photo\u00a0! On peut d\u00e9sormais obtenir les r\u00e9sultats d\u2019un calcul, la race d\u2019un chien ou les informations nutritives d\u2019un aliment avec cette fonctionnalit\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4519ed1 elementor-widget elementor-widget-text-editor\" data-id=\"4519ed1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/ad4screen.com\/audit-gratuit\/\"><span style=\"text-decoration: underline;\"><span style=\"color: #33cccc; text-decoration: underline;\">Prenez contact avec nos experts et demandez un audit de vos campagnes sur Snapchat ou vos autres r\u00e9seaux sociaux\u00a0!<\/span><\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a98b305 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a98b305\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a551f\" data-id=\"50a551f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f01c1e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9f01c1e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/audit-gratuit\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER UN AUDIT<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75959bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75959bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1396c2\" data-id=\"b1396c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b44df9 elementor-widget elementor-widget-text-editor\" data-id=\"0b44df9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aujourd\u2019hui le march\u00e9 de l\u2019audio connait un v\u00e9ritable essor. Il est donc de plus en plus pertinent en tant qu\u2019annonceur, de diversifier les formats de ses campagnes publicitaires en misant d\u00e9sormais sur celui-ci. Deezer a suivi cette tendance puisqu\u2019il est d\u00e9sormais possible de r\u00e9aliser un spot audio de 15 \u00e0 30 secondes diffus\u00e9 sur la plateforme avec la possibilit\u00e9 de l\u2019accompagner de banner pour une meilleure m\u00e9morisation.<\/p><p>Le format audio \u00e9tant plus intrusif, il faudra donc adapter sa communication en cons\u00e9quence.<\/p><p>A l\u2019inverse du format radio, l\u2019audio digital permet, selon les auditeurs de s\u2019isoler du monde ext\u00e9rieur (91%), d\u2019\u00eatre plus attentif, concentr\u00e9 (88%) et de b\u00e9n\u00e9ficier d\u2019une meilleure qualit\u00e9 d\u2019\u00e9coute (89%).<\/p><p>En parall\u00e8le du format audio, Deezer a \u00e9galement d\u00e9velopp\u00e9 un format vid\u00e9o mobile\u00a0qui se traduit par un spot vid\u00e9o unique en d\u00e9but de session avec un CTR moyen \u00e0 5,5% et un taux de compl\u00e9tion sup\u00e9rieur \u00e0 90%<\/p><p>La plateforme propose aussi des solutions sur mesure pour les marques\u00a0; playlists, jeux concours, podcasts, sponsoring audio et event.<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/ad4screen.com\/contact\/\"><span style=\"text-decoration: underline;\"><span style=\"color: #33cccc; text-decoration: underline;\">Vous souhaitez discuter des leviers prioritaires \u00e0 activer pour votre business\u00a0? Parlez avec nos experts <\/span><\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a98c48e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a98c48e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-450e4cf\" data-id=\"450e4cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20e95bc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"20e95bc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTEZ-NOUS<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a93c74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a93c74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bc6cdd\" data-id=\"7bc6cdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8acc977 elementor-widget elementor-widget-text-editor\" data-id=\"8acc977\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Deezer et Snapchat se sont diversifi\u00e9s cette ann\u00e9e et ce, notamment au niveau de leurs formats publicitaires. Les deux applications offrent d\u00e9sormais un plus large panel de choix aux annonceurs pour leurs campagnes mobiles. L\u2019objectif \u00e9tant de s\u2019adapter aux nouvelles tendances afin de mieux r\u00e9pondre aux volont\u00e9s des annonceurs mais \u00e9galement \u00e0 celles des mobinautes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f51a5 elementor-widget elementor-widget-text-editor\" data-id=\"72f51a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><span style=\"color: #33cccc; text-decoration: underline;\">Retrouvez l\u2019\u00e9change complet entre Alexis et Emilie en demandant le replay de la session\u00a0: tendances \u00e0 suivre 2021 \u2013 Social ads w\/ Snapchat &amp; Audio ads w\/ Deezer\u00a0<em>! <\/em><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4110c35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4110c35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49fa4da\" data-id=\"49fa4da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41c3729 form-livre-blanc elementor-widget elementor-widget-shortcode\" data-id=\"41c3729\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 2539528,\n\t\t\t\t\t\t\t\tformId: \"f45e301c-592a-47f0-b321-cf2fbe425b6a\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776235854000-5121720997\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776235854000-5121720997\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Deezer et Snapchat se sont diversifi\u00e9s cette ann\u00e9e au niveau de leurs formats publicitaires&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,70],"tags":[],"class_list":["post-6096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lmdd-en","category-snapchat-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendances \u00e0 suivre 2021 : Social Ads &amp; Audio Ads<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s une ann\u00e9e sous le signe du Covid les comportements changent. Snapchat et Deezer nous livrent les tendances \u00e0 int\u00e9grer \u00e0 sa strat\u00e9gie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendances \u00e0 suivre 2021 : Social Ads &amp; Audio Ads\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s une ann\u00e9e sous le signe du Covid les comportements changent. Snapchat et Deezer nous livrent les tendances \u00e0 int\u00e9grer \u00e0 sa strat\u00e9gie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay\" \/>\n<meta property=\"og:site_name\" content=\"Ad4screen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AD4SCREEN\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-20T09:55:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-26T14:00:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/07\/1200x627-Audio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Ad4Screen\" \/>\n<meta name=\"twitter:site\" content=\"@Ad4Screen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#article\",\"isPartOf\":{\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay\"},\"author\":{\"name\":\"Marion\",\"@id\":\"https:\/\/ad4screen.com\/#\/schema\/person\/e18cfed1336da3cd3a6f60d7cdc2c48b\"},\"headline\":\"Tendances \u00e0 suivre 2021 : Social Ads &#038; Audio Ads\",\"datePublished\":\"2021-07-20T09:55:30+00:00\",\"dateModified\":\"2021-08-26T14:00:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay\"},\"wordCount\":591,\"publisher\":{\"@id\":\"https:\/\/ad4screen.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/07\/1200x627-Audio.jpg\",\"articleSection\":[\"LMDD\",\"Snapchat\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay\",\"url\":\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay\",\"name\":\"Tendances \u00e0 suivre 2021 : Social Ads & Audio Ads\",\"isPartOf\":{\"@id\":\"https:\/\/ad4screen.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/07\/1200x627-Audio.jpg\",\"datePublished\":\"2021-07-20T09:55:30+00:00\",\"dateModified\":\"2021-08-26T14:00:42+00:00\",\"description\":\"Apr\u00e8s une ann\u00e9e sous le signe du Covid les comportements changent. Snapchat et Deezer nous livrent les tendances \u00e0 int\u00e9grer \u00e0 sa strat\u00e9gie.\",\"breadcrumb\":{\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#primaryimage\",\"url\":\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/07\/1200x627-Audio.jpg\",\"contentUrl\":\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/07\/1200x627-Audio.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Tendance, social ads, audio ads,\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/ad4screen.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tendances \u00e0 suivre 2021 : Social Ads &#038; Audio Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ad4screen.com\/#website\",\"url\":\"https:\/\/ad4screen.com\/\",\"name\":\"Ad4screen\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ad4screen.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ad4screen.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ad4screen.com\/#organization\",\"name\":\"Ad4screen\",\"url\":\"https:\/\/ad4screen.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ad4screen.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/cropped-favicon-1.png\",\"contentUrl\":\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/cropped-favicon-1.png\",\"width\":512,\"height\":512,\"caption\":\"Ad4screen\"},\"image\":{\"@id\":\"https:\/\/ad4screen.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AD4SCREEN\",\"https:\/\/x.com\/Ad4Screen\",\"https:\/\/www.linkedin.com\/company\/ad4screen\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ad4screen.com\/#\/schema\/person\/e18cfed1336da3cd3a6f60d7cdc2c48b\",\"name\":\"Marion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ad4screen.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0296c2f731b8912d06c925922a759b8e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0296c2f731b8912d06c925922a759b8e?s=96&d=mm&r=g\",\"caption\":\"Marion\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tendances \u00e0 suivre 2021 : Social Ads & Audio Ads","description":"Apr\u00e8s une ann\u00e9e sous le signe du Covid les comportements changent. Snapchat et Deezer nous livrent les tendances \u00e0 int\u00e9grer \u00e0 sa strat\u00e9gie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay\/","og_locale":"en_US","og_type":"article","og_title":"Tendances \u00e0 suivre 2021 : Social Ads & Audio Ads","og_description":"Apr\u00e8s une ann\u00e9e sous le signe du Covid les comportements changent. Snapchat et Deezer nous livrent les tendances \u00e0 int\u00e9grer \u00e0 sa strat\u00e9gie.","og_url":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay","og_site_name":"Ad4screen","article_publisher":"https:\/\/www.facebook.com\/AD4SCREEN","article_published_time":"2021-07-20T09:55:30+00:00","article_modified_time":"2021-08-26T14:00:42+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/07\/1200x627-Audio.jpg","type":"image\/jpeg"}],"author":"Marion","twitter_card":"summary_large_image","twitter_creator":"@Ad4Screen","twitter_site":"@Ad4Screen","twitter_misc":{"Written by":"Marion","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#article","isPartOf":{"@id":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay"},"author":{"name":"Marion","@id":"https:\/\/ad4screen.com\/#\/schema\/person\/e18cfed1336da3cd3a6f60d7cdc2c48b"},"headline":"Tendances \u00e0 suivre 2021 : Social Ads &#038; Audio Ads","datePublished":"2021-07-20T09:55:30+00:00","dateModified":"2021-08-26T14:00:42+00:00","mainEntityOfPage":{"@id":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay"},"wordCount":591,"publisher":{"@id":"https:\/\/ad4screen.com\/#organization"},"image":{"@id":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#primaryimage"},"thumbnailUrl":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/07\/1200x627-Audio.jpg","articleSection":["LMDD","Snapchat"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay","url":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay","name":"Tendances \u00e0 suivre 2021 : Social Ads & Audio Ads","isPartOf":{"@id":"https:\/\/ad4screen.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#primaryimage"},"image":{"@id":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#primaryimage"},"thumbnailUrl":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/07\/1200x627-Audio.jpg","datePublished":"2021-07-20T09:55:30+00:00","dateModified":"2021-08-26T14:00:42+00:00","description":"Apr\u00e8s une ann\u00e9e sous le signe du Covid les comportements changent. Snapchat et Deezer nous livrent les tendances \u00e0 int\u00e9grer \u00e0 sa strat\u00e9gie.","breadcrumb":{"@id":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#primaryimage","url":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/07\/1200x627-Audio.jpg","contentUrl":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/07\/1200x627-Audio.jpg","width":1200,"height":627,"caption":"Tendance, social ads, audio ads,"},{"@type":"BreadcrumbList","@id":"https:\/\/ad4screen.com\/en\/blog\/tendances\/lmdd\/replay#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/ad4screen.com\/en\/"},{"@type":"ListItem","position":2,"name":"Tendances \u00e0 suivre 2021 : Social Ads &#038; Audio Ads"}]},{"@type":"WebSite","@id":"https:\/\/ad4screen.com\/#website","url":"https:\/\/ad4screen.com\/","name":"Ad4screen","description":"","publisher":{"@id":"https:\/\/ad4screen.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ad4screen.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ad4screen.com\/#organization","name":"Ad4screen","url":"https:\/\/ad4screen.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ad4screen.com\/#\/schema\/logo\/image\/","url":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/cropped-favicon-1.png","contentUrl":"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/05\/cropped-favicon-1.png","width":512,"height":512,"caption":"Ad4screen"},"image":{"@id":"https:\/\/ad4screen.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AD4SCREEN","https:\/\/x.com\/Ad4Screen","https:\/\/www.linkedin.com\/company\/ad4screen"]},{"@type":"Person","@id":"https:\/\/ad4screen.com\/#\/schema\/person\/e18cfed1336da3cd3a6f60d7cdc2c48b","name":"Marion","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ad4screen.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0296c2f731b8912d06c925922a759b8e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0296c2f731b8912d06c925922a759b8e?s=96&d=mm&r=g","caption":"Marion"}}]}},"_links":{"self":[{"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/posts\/6096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/comments?post=6096"}],"version-history":[{"count":1,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/posts\/6096\/revisions"}],"predecessor-version":[{"id":6097,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/posts\/6096\/revisions\/6097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/media\/7996"}],"wp:attachment":[{"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/media?parent=6096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/categories?post=6096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ad4screen.com\/en\/wp-json\/wp\/v2\/tags?post=6096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}