{"id":6145,"date":"2021-08-05T14:14:32","date_gmt":"2021-08-05T14:14:32","guid":{"rendered":"https:\/\/ad4screen.com\/drive-to-store-le-mobile-au-service-des-points-de-vente\/"},"modified":"2021-08-26T14:06:00","modified_gmt":"2021-08-26T14:06:00","slug":"drive-to-store-le-mobile-au-service-des-points-de-vente","status":"publish","type":"post","link":"https:\/\/ad4screen.com\/en\/blog\/drivetostore\/pointsdevente","title":{"rendered":"Drive to store : le mobile au service des points de vente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6145\" class=\"elementor elementor-6145 elementor-4601\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50ab899c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50ab899c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b620cc\" data-id=\"5b620cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-272c1ae8 elementor-widget elementor-widget-text-editor\" data-id=\"272c1ae8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L\u2019essor du digital ces derni\u00e8res ann\u00e9es a profond\u00e9ment modifi\u00e9 les habitudes des consommateurs. Avec la concurrence \u00e9mergente des sites et applications, les magasins doivent redoubler d\u2019effort et de cr\u00e9ativit\u00e9 afin d\u2019attirer les consommateurs en point de vente. N\u00e9anmoins digital et vente physique ne sont pas \u00e0 opposer et peuvent \u00eatre mis au service l\u2019un de l\u2019autre notamment en cette p\u00e9riode post-confinement.<\/p><p><strong>Qu\u2019est-ce que le drive to store\u00a0?<\/strong><\/p><p>Le mobile-to-store est une strat\u00e9gie marketing qui incite le consommateur \u00e0 se d\u00e9placer en point de vente. Il permet de cr\u00e9er du trafic en magasin en utilisant la publicit\u00e9 mobile gr\u00e2ce aux syst\u00e8mes de localisation des Smartphones ainsi que l\u2019acc\u00e8s permanent \u00e0 Internet.<\/p><p><strong>Pourquoi faut-il int\u00e9grer le DtoS \u00e0 votre strat\u00e9gie\u00a0?<\/strong><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4611 size-full\" src=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/08\/drive-to-store-Relatia-Way2Go.jpg\" alt=\"\" width=\"640\" height=\"242\" srcset=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/08\/drive-to-store-Relatia-Way2Go.jpg 640w, https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/08\/drive-to-store-Relatia-Way2Go-300x113.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-187d99b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"187d99b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f081b4e\" data-id=\"f081b4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c98550 elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6c98550\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/livres-blancs\/livre-drive-to-store\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER LE LIVRE BLANC DRIVE TO STORE<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39a891a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39a891a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c423f2d\" data-id=\"c423f2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7441ad1 elementor-widget elementor-widget-text-editor\" data-id=\"7441ad1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>2 m\u00e9caniques principales possibles<\/strong><\/p><p>Court terme\u00a0: L\u2019objectif est de cibler une personne situ\u00e9e dans la zone de chalandise par l\u2019interm\u00e9diaire d\u2019une banni\u00e8re personnalis\u00e9e afin de g\u00e9n\u00e9rer du trafic et de la conversion en magasin \u00e0 un instant pr\u00e9cis.<\/p><p>Long terme\u00a0: Le principe est de collecter les leads de personnes situ\u00e9es dans la zone de chalandise et ainsi communiquer sur cette base lors d\u2019\u00e9v\u00e8nement ou de promotions exceptionnelles. L\u2019enjeu est de g\u00e9n\u00e9rer par la suite une base de donn\u00e9es engag\u00e9e aupr\u00e8s desquels communiquer afin de fid\u00e9liser la client\u00e8le et g\u00e9n\u00e9rer du trafic en magasin.<\/p><p><strong>Les sc\u00e9narios d\u2019activation client<\/strong><\/p><ul><li>Anticiper les besoins\u00a0; ciblage socio-d\u00e9mographique, horaire, saison, m\u00e9t\u00e9o<\/li><li>R\u00e9compenser la fid\u00e9lit\u00e9\u00a0; promotion, r\u00e9duction, offre sp\u00e9ciale<\/li><li>Offrir une exp\u00e9rience immersive\u00a0; \u00e9v\u00e8nement, animation, jeu concours, invitation<\/li><li>Cibler \u00e0 proximit\u00e9\u00a0; store locator, store finder web ou in-app, click &amp; collect<\/li><\/ul><p>\u00a0<\/p><p><strong>Le tracking<\/strong><\/p><p>Le tracking des visites en magasin sur les mobinautes expos\u00e9s \u00e0 la campagne se fait autour de 3 indicateurs\u00a0; le calcul de l\u2019uplift, le nombre de visiteurs uniques en magasin vs la population expos\u00e9e et le nombre de visites additionnelles g\u00e9n\u00e9r\u00e9es.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81810cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81810cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cba904\" data-id=\"0cba904\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f3b0a2 elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9f3b0a2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/lmdd-1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDEZ LE REPLAY DU DERNIER WEBINAR<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6208b1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6208b1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7079a6e\" data-id=\"7079a6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e9e4a6 elementor-widget elementor-widget-text-editor\" data-id=\"7e9e4a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Le compl\u00e9ment id\u00e9al\u00a0: Le Wallet <\/strong><\/p><p>Cette fonctionnalit\u00e9 permet de stocker des cartes de paiements, coupons, tickets sans t\u00e9l\u00e9chargement d\u2019une application. Elle peut \u00eatre appliqu\u00e9 \u00e0 du drive-to-store dans une logique de fid\u00e9lisation, en opposition avec les autres leviers m\u00e9dias qui vont \u00eatre activ\u00e9s dans une logique de conqu\u00eate. Sur <br \/>iOS, le wallet est install\u00e9 nativement et les pushs sont activ\u00e9s par d\u00e9faut. C\u2019est donc l\u2019occasion de toucher tous les porteurs d\u2019iPhone. Il est \u00e9galement disponible sur Android.<strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p><p><strong>Pourquoi faire appel \u00e0 Relatia\u00a0?<\/strong><\/p><p>Relatia vous accompagne dans la d\u00e9finition de votre strat\u00e9gie de drive-to-store et dans la mise en place d\u2019outils performants et innovants pour accro\u00eetre la fr\u00e9quentation de vos points de vente. Nos experts vous aident a\u0300 profiter de toutes les opportunit\u00e9s du drive-to-store\u00a0via le dispositif Way2Go permettant de guider chaque mobinaute vers le point de vente le plus proche \u00e0 partir de n\u2019importe quel support email, web, push, print, SMS ou m\u00e9dia.<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/ad4screen.com\/contact\/\"><span style=\"text-decoration: underline; color: #33cccc;\">N&#8217;attendez plus et contactez-nous pour vos campagnes Drive to Store<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2e2f37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2e2f37\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10efe02\" data-id=\"10efe02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b5d9cb elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9b5d9cb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTEZ-NOUS<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9106ab6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9106ab6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-979907c\" data-id=\"979907c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ec17c5 elementor-widget elementor-widget-text-editor\" data-id=\"2ec17c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Sources : Blogdumod\u00e9rateur, Mobile Marketing Association France<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Way2Go et Relatia vous accompagnent sur vos enjeux drive to store et trafic en magasin.<\/p>\n","protected":false},"author":3,"featured_media":5442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-6145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-drive-to-store-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive to store : groupe de travail de la MMA 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