{"id":6148,"date":"2021-08-20T14:20:17","date_gmt":"2021-08-20T14:20:17","guid":{"rendered":"https:\/\/ad4screen.com\/tiktok-2\/"},"modified":"2021-08-26T14:06:12","modified_gmt":"2021-08-26T14:06:12","slug":"tiktok-2","status":"publish","type":"post","link":"https:\/\/ad4screen.com\/en\/blog\/tiktok\/facebook\/2","title":{"rendered":"TikTok, l’application la plus t\u00e9l\u00e9charg\u00e9e dans le monde devant Facebook"},"content":{"rendered":"\t\t
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Les internautes et leur smartphone<\/strong><\/p>

Selon AppAnnie, +50% du temps pass\u00e9 sur mobile se fait sur les r\u00e9seaux sociaux ou sur des apps de communication. Facebook, Messenger, Whatsapp, Snapchat.. nous avons tous entendu parl\u00e9 et\/ou utilis\u00e9 ces applications.<\/p>

98% des utilisateurs de Facebook l\u2019utilisent d\u2019ailleurs via leur t\u00e9l\u00e9phone. Parmi le top des applications utilis\u00e9es en 2020, sans surprise, on retrouve une majorit\u00e9 d\u2019applications social media\u00a0:<\/p>

  1. Whatsapp<\/li>
  2. Facebook<\/li>
  3. Facebook Messenger<\/li>
  4. Instagram<\/li>
  5. Snapchat<\/li>
  6. Netflix<\/li>
  7. Waze<\/li>
  8. Amazon<\/li>
  9. TikTok<\/li>
  10. Shazam<\/li><\/ol>


    <\/em>Retrouvez les derni\u00e8res tendances et chiffres march\u00e9 dans notre livre blanc d\u00e9di\u00e9.<\/span><\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tDEMANDER LE LIVRE BLANC <\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Une croissance ann\u00e9e apr\u00e8s ann\u00e9e sur le temps pass\u00e9 sur les applications<\/strong><\/p>

    Entre 2019 et 2020, +18% de croissance sur le temps pass\u00e9 sur les apps d\u2019apr\u00e8s AppAnnie Intelligence 2021. Cette hausse ne concerne d\u2019ailleurs pas uniquement la generation Z mais aussi bien les 2 autres groupes principaux d\u2019utilisateurs d\u2019applications (Millenial \/ Generation Z & Baby boomers).<\/p>

    On vous r\u00e9capitule ci-dessous les usages de ces groupes d\u00e9mographiques\u00a0:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    TikTok et ses +1.5 milliards de MAU* dans le monde en 2021<\/strong><\/p>

    *MAU\u00a0: monthly Active Users<\/em><\/p>

    Arriv\u00e9 en 2017 dans les stores, l\u2019application bien connue pour ses vid\u00e9os courtes a marqu\u00e9 par sa croissance spectaculaire, gagnant 27% sur son taux d\u2019utilisation mensuel sur les 15-24 ans entre 2019 et 2020.<\/p>

    TikTok s\u2019est directement hiss\u00e9 dans le top 2 parmi les applications les plus t\u00e9l\u00e9charg\u00e9es dans le monde en 2019 apr\u00e8s seulement 1 an d\u2019existence dans les stores\u00a0!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Encore plus fort\u00a0? Elle est \u00e9galement dans le top 10 des apps les plus t\u00e9l\u00e9charg\u00e9es des ann\u00e9es 2010 dans le monde\u00a0!<\/p>

    Pendant la pand\u00e9mie son utilisation a en effet explos\u00e9 et est tr\u00e8s vite devenue l\u2019application la plus t\u00e9l\u00e9charg\u00e9e en Europe, Am\u00e9rique du Sud et USA.<\/p>

    D\u00e9j\u00e0 lanc\u00e9 sur TikTok Ads ? Vous souhaitez challenger vos performances ?
    Nos experts prennent le temps et auditent vos campagnes payantes !<\/a><\/span><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tAUDIT GRATUIT<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    TikTok en France en quelques chiffres\u00a0?<\/strong><\/p>

    +12 millions de fran\u00e7ais utilisent TikTok chaque mois. Parmi ces utilisateurs, + 60% ont moins de 25 ans, mais plus d\u2019un tiers ont entre 25 et 44 ans. En majorit\u00e9 ce sont des femmes qui utilisent l\u2019application (+55%).<\/p>

    L\u2019application reste donc une belle opportunit\u00e9 pour communiquer aupr\u00e8s d\u2019une large base d\u2019utilisateurs tr\u00e8s engag\u00e9e sur l\u2019app.<\/p>

    Prenez rendez-vous avec un expert TikTok si vous souhaitez lancer des campagnes de test.<\/span><\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tCONTACTER UN EXPERT<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Selon AppAnnie, +50% du temps pass\u00e9 sur mobile se fait sur les r\u00e9seaux sociaux…<\/p>\n","protected":false},"author":2,"featured_media":5450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,71],"tags":[],"class_list":["post-6148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-en","category-tiktok-en"],"yoast_head":"\nTikTok, l'application la plus t\u00e9l\u00e9charg\u00e9e dans le monde devant Facebook<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s une croissance fulgurante ces derni\u00e8res ann\u00e9es, TikTok a fini par surpasser Facebook ! 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