{"id":8506,"date":"2021-10-28T09:47:28","date_gmt":"2021-10-28T09:47:28","guid":{"rendered":"https:\/\/ad4screen.com\/ios-15-les-impacts-sur-lapp-store-optimization\/"},"modified":"2021-11-17T15:44:15","modified_gmt":"2021-11-17T15:44:15","slug":"ios-15-impact-on-app-store-optimization","status":"publish","type":"post","link":"https:\/\/ad4screen.com\/en\/blog\/ios15_aso_ljdd","title":{"rendered":"iOS 15 release : impacts on app store optimization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8506\" class=\"elementor elementor-8506 elementor-8223\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50ab899c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50ab899c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b620cc\" data-id=\"5b620cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-272c1ae8 elementor-widget elementor-widget-text-editor\" data-id=\"272c1ae8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After the iOS 15 release in ending September, brand new features were announced. SensorTower and Ad4Screen participated to a dedicated session to know more about the opportunities and challenges that iOS 15 bring us.<\/p><p>Nick Sayce, Head of Account Management EMEA at SensorTower and Alexandra Lopez, CMO at Ad4Screen &amp; Relatia were present at \u201cLa Journ\u00e9e du Digital\u201d during a session by lead by Pablo Belmonte, UA and Retention Specialist within the agency.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c05e0b elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6c05e0b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/app.meltingspot.io\/s\/b6c90a9e-4a9b-491b-bfcb-3ae26d395fc7\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">GET ACCESS TO ALL REPLAYS FROM THIS EVENT<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39a891a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39a891a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c423f2d\" data-id=\"c423f2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7441ad1 elementor-widget elementor-widget-text-editor\" data-id=\"7441ad1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Pandemic has accelerated the growth of the importance of mobile usage and app especially. Indeed, people have more time to spend on apps and their mobiles devices. Moreover, there is a real transition in people life toward applications usage. Looking at France numbers (app downloads) and spendings, both in iOS and Google Play, grocery, fitness and gaming apps are the one at the top of usage and spendings.<\/p><p>For marketers like you, the focus should be first on the organic side, meaning the natural volumes of app downloads and the conversion rates. Very important to keep in mind : 70% of downloads (SensorTower 2021 data) are coming from browse and search. <strong>Organic\u00a0 is an incredibly important part of traffic coming to your app and if you manage to improve your visibility then you increase your organic.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ceb2fe9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ceb2fe9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e987db6\" data-id=\"e987db6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e400cb8 elementor-widget elementor-widget-text-editor\" data-id=\"e400cb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a7f47 elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"32a7f47\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/audit-gratuit\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">GET A FREE AUDIT OFF MY APP <\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5688e60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5688e60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e58a9d3\" data-id=\"e58a9d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bd7a11 elementor-widget elementor-widget-text-editor\" data-id=\"3bd7a11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><u>How to increase my organic downloads and conversion rate on the app store ?<br \/><br \/><\/u><\/strong><\/p><p>There are actually 2 different parts of ASO:<\/p><ul><li>Visibility : keywords visibility, being featured\u2026<\/li><li>Conversion : metadata = to icon, screenshots, video app previews<\/li><\/ul><p>Top 100 performing apps in France are updating these datas quite frequently : +50% of them are updating metadata 5 or 6 times in a quarter. The more frequently you think about your audience and you update your app based on that, the better result you get. <strong>iOS 15 gives us more accessibility to understand what your audience is, and use data to inform your decision using aso.<\/strong><\/p><p><strong><u>What is iOS 15 release bringing us ?<\/u><\/strong><\/p><p>3 new features appeared last Friday 10\/22 (final date for the feature release in France):<\/p><ul><li>Product Page Optimization<\/li><li>Custom Product Pages (CCPs)<\/li><li>In-app events<\/li><\/ul><p><em>Product Page Optimization and A\/B testsn what is it ?<\/em><\/p><p>This is finally Apple\u2019s answer to Google\u2019s A\/B testing available since 6 years already.\u00a0 You will be now able to A\/B test up to 3 variations of the default app store page. A\/B tests can be carried out on icons, screenshots, and preview videos.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08428b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08428b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20e0fc2\" data-id=\"20e0fc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1439ec elementor-widget elementor-widget-image\" data-id=\"a1439ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"363\" src=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/image-1-min.jpg\" class=\"attachment-large size-large wp-image-8238\" alt=\"A\/B TEST\" srcset=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/image-1-min.jpg 816w, https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/image-1-min-300x136.jpg 300w, https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/image-1-min-768x348.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7f87a elementor-widget elementor-widget-text-editor\" data-id=\"fc7f87a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf080cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf080cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7149f1c\" data-id=\"7149f1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d9ebfc elementor-widget elementor-widget-text-editor\" data-id=\"2d9ebfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Why is it important ?<\/em><\/p><ul><li>A\/B testing has shown to improve conversion rates and installs<\/li><li>Creates equal\u00a0opportunity\u00a0for developers<\/li><li>Helps marketers to better understand their audience<\/li><\/ul><p><em>Custom Product Pages (CCPs), what is it ?<\/em><\/p><p>This is definitely the most important feature from this release.<\/p><p>Marketers will now be able to create up to 35 different Custom Product Pages per market that can be linked to Paid UA creatives.\u00a0<\/p><p><strong>The review and acceptation of the CCPs are independent from an app update. Then you get a unique URL that be\u00a0 linked to individual creatives, meanings specific UA campaigns for example. <\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de25054 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de25054\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c86d391\" data-id=\"c86d391\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5234388 elementor-widget elementor-widget-image\" data-id=\"5234388\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"741\" height=\"413\" src=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/Image2-min.png\" class=\"attachment-large size-large wp-image-8241\" alt=\"CPPs\" srcset=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/Image2-min.png 741w, https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/Image2-min-300x167.png 300w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38169f4 elementor-widget elementor-widget-text-editor\" data-id=\"38169f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a36ae53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a36ae53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf6b6f9\" data-id=\"cf6b6f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4adeac4 elementor-widget elementor-widget-text-editor\" data-id=\"4adeac4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Why is it important ?<\/em><\/p><ul><li>Marketers can provide a more tailored user experience from Ad Click to Landing Page<\/li><li>Create different store fronts for different audience segments<\/li><li>Improved conversion rates from paid marketing<\/li><\/ul><p><em>In-app events, what is it ?<\/em><\/p><p>Developers can now create in-app events to promote their app organically.\u00a0<\/p><p>Event\u00a0cards will appear on the App Store page, in keyword searches, and may be featured by the editorial team.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a6889d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a6889d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d845f9\" data-id=\"2d845f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cd8be9 elementor-widget elementor-widget-text-editor\" data-id=\"7cd8be9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d49615 elementor-widget elementor-widget-image\" data-id=\"1d49615\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"372\" src=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/graph-ENG-min-768x372.png\" class=\"attachment-medium_large size-medium_large wp-image-8512\" alt=\"Graphique PSG - iOS 15\" srcset=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/graph-ENG-min-768x372.png 768w, https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/graph-ENG-min-300x145.png 300w, https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/graph-ENG-min-1024x496.png 1024w, https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/graph-ENG-min-1536x745.png 1536w, https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/graph-ENG-min-2048x993.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2ad92e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2ad92e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ceb058b\" data-id=\"ceb058b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d6e9c0 elementor-widget elementor-widget-text-editor\" data-id=\"0d6e9c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Why is this important ?<\/em><\/p><ul><li>Improve an apps visibility through event keywords<\/li><li>Engage existing users and could help to re-engage lapsed users. E.g. PSG could run a premiere or special\u00a0event when signing Lionel Messi<\/li><\/ul><p><strong><u>Bonus : traps to avoid from Anne-Lise, our ASO Expert<\/u><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aef5e10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aef5e10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c77ac01\" data-id=\"c77ac01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4975a2 elementor-widget elementor-widget-image\" data-id=\"d4975a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/Anne-Lise-3-1024x1024.png\" class=\"attachment-large size-large wp-image-8278\" alt=\"Anne Lise Ghirardo\" srcset=\"https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/Anne-Lise-3-1024x1024.png 1024w, https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/Anne-Lise-3-300x300.png 300w, https:\/\/ad4screen.com\/wp-content\/uploads\/2021\/10\/Anne-Lise-3-150x150.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-06be68d\" data-id=\"06be68d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af6e6af elementor-widget elementor-widget-text-editor\" data-id=\"af6e6af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Since the 09\/29 , Google limited the length of the title from 50 characters to 30. <strong>Be careful when uploading your new app for review, your title <\/strong>Since the 09\/29 , Google limited the length of the title from 50 characters to 30. <strong>Be careful when uploading your new app for review, your title should be 30 characters maximum!<\/strong><\/li><li><strong>iOS and Android ASO strategy should not be the same<\/strong> : metadata specifications and algorithms are working differently, screenshots and app previews work very distinctly.<\/li><li><strong>ASO is the base of any UA campaign<\/strong>, helping your traffic to convert and download your app. For ex. Apple Search Ads is taking natively your assets to display your paid campaigns. App previews give you +50% chance of conversion.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c2ab83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c2ab83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abd71a3\" data-id=\"abd71a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7714848 elementor-widget elementor-widget-text-editor\" data-id=\"7714848\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5774f71 elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5774f71\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT OUR ASO EXPERT<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>After the iOS 15 release in ending September, brand new features were announced&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,81],"tags":[],"class_list":["post-8506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aso-en","category-ios15-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>iOS 15 release : impacts on app store optimization<\/title>\n<meta name=\"description\" content=\"iOS 15: Product Page Optimization, Custom Product Pages, In-App Event; 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