{"id":6172,"date":"2021-08-09T08:48:16","date_gmt":"2021-08-09T08:48:16","guid":{"rendered":"https:\/\/ad4screen.com\/google-policy-update\/"},"modified":"2021-08-26T14:07:17","modified_gmt":"2021-08-26T14:07:17","slug":"google-policy-update","status":"publish","type":"post","link":"https:\/\/ad4screen.com\/es\/blog\/aso\/google-policy-update","title":{"rendered":"Get ready : nouvelles guidelines de r\u00e9f\u00e9rencement dans le store Google !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6172\" class=\"elementor elementor-6172 elementor-6146\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50ab899c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50ab899c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b620cc\" data-id=\"5b620cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-272c1ae8 elementor-widget elementor-widget-text-editor\" data-id=\"272c1ae8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>iOS 14.5 est finalement sorti en avril 2021, apr\u00e8s des mois et des mois d\u2019annonces et de changements de mises en vigueur\u2026<br \/>Quelques mois plus tard, on parle d\u00e9j\u00e0 d\u2019iOS 15 qui aura de nombreux impacts sur le r\u00e9f\u00e9rencement de vos applications sur l\u2019App Store.<\/p><p><strong>De son c\u00f4t\u00e9 Google communique \u00e9galement sur de nombreux changements \u00e0 venir.<\/strong><\/p><p>Les derni\u00e8res rumeurs indiquent que ces changements vont arriver dans les prochaines semaines, il est donc crucial de faire un \u00e9tat des lieux du r\u00e9f\u00e9rencement de vos apps et d\u2019anticiper les changements de r\u00e9f\u00e9rencement.<\/p><p>Avant de commencer, assurez-vous des points suivants\u00a0:<\/p><ul><li>Votre application sur Android a un titre, sous-titre et une longue description<\/li><li>Vous avez des screenshots clairs et repr\u00e9sentatifs de l\u2019application (min. 3)<\/li><li>Votre app a une vid\u00e9o app preview qui visible sur la page vitrine (format paysage)<\/li><li>Votre logo et votre nom de d\u00e9veloppeur sont \u00e0 jour<\/li><\/ul><p>\u00a0<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/ad4screen.com\/livres-blancs\/livre-asset-des-stores\/\"><span style=\"text-decoration: underline; color: #33cccc;\">Pour en savoir plus, lisez notre livre blanc sur le sujet. On vous dresse la liste des must-have sur les stores !<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-187d99b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"187d99b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f081b4e\" data-id=\"f081b4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c98550 elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6c98550\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/livres-blancs\/livre-asset-des-stores\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER LE LIVRE BLANC<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39a891a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39a891a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c423f2d\" data-id=\"c423f2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7441ad1 elementor-widget elementor-widget-text-editor\" data-id=\"7441ad1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Concr\u00e8tement, qu\u2019est-ce qui va changer dans le r\u00e9f\u00e9rencement des applications sur le store Android\u00a0?<\/strong><\/p><ul><li>Le nombre de caract\u00e8res sur le titre de l\u2019application va \u00eatre r\u00e9duit<\/li><li>Les mots cl\u00e9s utilis\u00e9s dans les champs de r\u00e9f\u00e9rencement vont \u00eatre soumis \u00e0 validation. Comme le fait d\u00e9j\u00e0 Apple, les mots cl\u00e9s et expressions qui impliquent une promotion ou une performance de l\u2019application seront dor\u00e9navant refus\u00e9s.<\/li><li>Les \u00e9motic\u00f4nes et emojis qui pouvaient \u00eatre utilis\u00e9s dans le titre ou le nom de d\u00e9veloppeur ne seront plus autoris\u00e9s<\/li><li>Concernant les assets graphiques (incluant screenshots de store et vid\u00e9os app previews), c\u2019est encore flou mais de nouvelles guidelines sortiront concernant les formats et sp\u00e9cifications.<\/li><\/ul><p>\u00a0<\/p><p>Important\u00a0: il ne s\u2019agit pas seulement de changer le nombre de caract\u00e8res dans les champs de r\u00e9f\u00e9rencement. Comme vous le savez le retrait de mots cl\u00e9s pourra entrainer une chute des r\u00e9sultats de recherche et donc du ranking de votre application Android.<br \/>Il est donc primordial d\u2019analyser les mots cl\u00e9s utilis\u00e9s et de faire le bon choix entre la recherche, le trafic et la pertinence.<\/p><p>Les \u00e9quipes ASO Ad4Screen utilisent au quotidien des outils scannant toutes les applications du store Google. Elles pourront vous accompagner dans la strat\u00e9gie \u00e0 mettre en place pour optimiser au maximum votre nouveau r\u00e9f\u00e9rencement et suivre celle de vos concurrents\u00a0!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81810cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81810cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cba904\" data-id=\"0cba904\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f3b0a2 elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9f3b0a2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTER UN EXPERT ASO  !<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6208b1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6208b1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7079a6e\" data-id=\"7079a6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e9e4a6 elementor-widget elementor-widget-text-editor\" data-id=\"7e9e4a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Qu\u2019est-ce que cela signifie si je ne mets pas \u00e0 jour les \u00e9l\u00e9ments de mon app sur Google Play\u00a0?<\/strong><\/p><p>Si vous resoumettez votre application en poussant par exemple une nouvelle version (correction de bug..) celle-ci ne sera pas accept\u00e9e par Google \u00e9tant donn\u00e9 que les nouvelles guidelines cit\u00e9es plus haut ne seront pas respect\u00e9es.<\/p><p>Si vous souhaitez faire le point avant de travailler votre r\u00e9f\u00e9rencement : <span style=\"text-decoration: underline;\">demandez un audit gratuit de vos apps, nos experts en parlent le mieux.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34227a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34227a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01c004b\" data-id=\"01c004b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c05e0b elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6c05e0b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ad4screen.com\/audit-gratuit\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">AUDIT GRATUIT DE MON APP<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb6d445 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb6d445\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0b0166\" data-id=\"d0b0166\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c3c666 elementor-widget elementor-widget-text-editor\" data-id=\"5c3c666\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Quand est-ce que cela entrera en vigueur\u00a0?<\/strong><\/p><p>Nous mettrons \u00e0 jour cet article d\u00e8s que nos experts en apprendront plus. A l\u2019heure actuelle, les changements sont annonc\u00e9s pour les prochaines semaines, affaire \u00e0 suivre.<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/ad4screen.com\/contact\/\"><span style=\"text-decoration: underline; color: #33cccc;\">Des questions ? Besoin d\u2019\u00eatre accompagn\u00e9 ? <br \/>Faites appel \u00e0 nos experts !<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google communique sur de nombreux changements \u00e0 venir sur le r\u00e9f\u00e9rencement de vos apps sur le store Google Play, tenez-vous pr\u00eats !<\/p>\n","protected":false},"author":3,"featured_media":5441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106,93],"tags":[],"class_list":["post-6172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisition-es","category-aso-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Update : new guidelines sur Google Play pour le 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