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Note: today + 35% of advertisers’ investments are for the benefit of retargeting.
Many levers such as Facebook Retargeting, Google Remarketing, other SATs (Self Attributed Network) such as Snapchat, TikTok, Pinterest also allow you to retarget your app carriers or visitors to your site.
Programmatic via DSP is also very efficient and complementary thanks to the very large inventory, in particular for in-app retargeting.
It is important to anticipate the work of users acquired naturally via your paid campaigns because the cost of re-engagement is exponential the more the mobile user is inactive.
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