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    • Consulting & training
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Retrouvez notre dernier webinar

Experts app marketing
REPLAY

Live Questions / Réponses : Les experts de l'App Marketing

Notre panel d'experts répondait à toutes vos interrogations et vous aiguillait sur les meilleures stratégies concernant l’app install, le retargeting, les créas, l'ASO, iOS 15…

Nos précédents Webinars

Huawei Ads

Huawei Ads : App Promotion, Search et Display

Retrouvez le replay : Comment soumettre son app, optimiser son référencement et se lancer sur l'app install !

La journée du digital Ad4Screen 23 septembre

La journée du digital en replay

Retrouvez les replays des tables rondes de la journée du digital au Peninsula !

Waze Ads

Comment Waze Ads renforce votre notoriété locale ?

Retrouvez le replay : Waze nous donne les clés d'une stratégie optimale !

webinar iOS 15

iOS 15 : Quelles actions pour augmenter vos taux de conversion ?

Retrouvez le replay : App Annie nous livre ses best practices !

Les Matinées du Digital

Retrouvez les replays de toutes nos tables rondes en 1 clic

iOS 14.5 vs User acquisition

AdopteUnMec nous livre son plan d'attaque !

GAFA & Réseaux sociaux

Les best practices et les pièges à éviter

Les impacts d’iOS 14 sur vos campagnes mobiles (IDFA & SKAdNetwork)

Faites le point sur votre stratégie iOS 14.5

Optimisez votre référencement sur les stores d’app en 2021 !

Mettez en place une stratégie imparable !

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App Store Optimization

Level up your App install

Retrouvez dans ce livre blanc nos recommandations pour Level-Up your App Install ! Focus sur les 4 leviers clés : ASO, ASA, Facebook & Google. 

Au programme : 

  • Comment augmenter les installations et le CA ?
  • Best practices créas App Install
  • Bidding & gestion des campagnes
  • Key success factors
  • Market intelligence

Leviers acquisition : Must-have & Scale Up

Quels sont les leviers qui existent aujourd’hui ? Lesquels activer en priorité ? Quels sont les objectifs, audiences et formats de chacun d’entre eux ? 

Retrouvez dans ce livre blanc les must have en 2022 pour scaler et en bonus, les nouveautés Google en termes de LAT.

Au programme : 

  • Focus sur les leviers existants
  • La nouvelle politique LAT de Google

Baromètre CPM

Avec le Covid-19, les CPM de Facebook et Google ont connus de nombreuses évolutions en 2021 :

➩ Moins d’annonceurs ⇒ Baisse des enchères

➩ De nouvelles opportunités d’investissements et de ROI à saisir !

Demandez vite le baromètre 2021-2022 mis à jour tous les mois !

  • Evolution des CPM Facebook
  • Evolution des CPM Google

Market statistics

What are the key figures for the mobile ecosystem in 2021? Which sectors will be most impacted by the pandemic? What are the opportunities to seize now to stand out from the crowd? Download our white paper now!

 

On the program:

  • Key figures Q1 2021
  • The impact of Covid-19 by industry sector
  • Usage: focus on the top categories
  • The 7 trends to follow in 2021

Acquisition

Do you want to acquire new leads on mobile? Find out which levers to activate and how to implement a winning strategy to bring qualified leads to you! Download our white paper now!

 

On the program:

  • Key figures of the mobile app market
  • 10 tips for a successful app acquisition strategy
  • Success stories: our customer cases

Retargeting

Many advertisers prioritize the acquisition of new users over the retention of existing ones. Yet acquiring a new customer costs 5 times more than retaining one? So make your customers want to stay with you! Download our white paper now!

 

On the program:

  • Key figures of the mobile market
  • What is retention?
  • How to encourage retention on my mobile site or application?

Customer animation

You want to increase your reactivity and transformation? Then animate your customers and prospects on mobile by creating unique moments! Quizzes, scratch cards, augmented reality, contests… Use all the possibilities that the mobile support offers you! Download our white paper now!

 

On the program:

  • Key figures of the mobile market
  • Cross-device & innovative animations
  • Our customer cases

Drive to Store

The proportion of consumers who use their cell phones when they are in a physical store is constantly increasing. How to improve the customer experience in store? How can mobile be an indispensable tool to improve the consumer’s in-store shopping experience? Download our white paper now!

 

On the program:

  • The mobile market figures
  • What is mobile-to-store?
  • How to set up a mobile-to-store campaign?
  • What opportunities for your brand?

Consulting and training

We support you in the realization of your project. In full or self-service our experts intervene to allow you to improve the performance of your actions and to develop profitability! Start your Mobile Marketing strategy on a strong basis. Download our white paper now!

 

On the program:

  • The key figures of mobile marketing
  • The 15 essential questions to ask yourself when building your digital strategy
  • How data will help me define my strategy, manage it, challenge it and track performance

App Store SEO

Do you know how users discover a mobile application? What is the main source? Browsing the app stores! That’s why it is essential to develop an effective strategy to position yourself in the top rankings of the stores.

 

On the program:

  • App Store Optimization basics and the Challenges involved
  • How to be present in the App Store, Google Play Store & Huawei Store
  • How to improve the promotion of your applications?
  • Key success factors to be in the top rankings
  • How to be well referenced in search engines (ASO)?
  • Virtuous circle: generate more organic downloads (natural) without investing in paid media